myviralspiral3.com

Minneapolis, MN (PRWeb) January 5, 2012

From the iconic butter TV commercial which featured a woman to eat, even wood butterto in Fatpants drive, which led people to lose weight and give them too big pants, Kelly Preston has a history create a memorable and successful campaign for pro-bono client of 10 years, the YMCA Big Twin Cities.

In this relation, the agency has helped the YMCA of Greater Twin Cities supports more than 250,000 members yearand that number continues to grow. With the launch of a new campaign on 26 December, the agency is ready to reignite the good performance of community health organization

In 2010, YMCA of the USA began rebranding project that aims to position Y as a cause-driven organizations. On the trail of more than 13 counties in the Twin Cities Metro and Western WI, Y is the best position to meet the needs of the community and respond to persistent and new social issues. As one of the largest nonprofit social services organization in the United States, Y wanted to raise awareness of its impact in the community so that more people take advantage of the unique ability to promote lasting personal and social change.

create a movement around the crowd task is a monumental work, said Chuck Kelly, president of Kelly Preston. However, when it was successful, it will vary YMCA of Greater Twin Cities and that people understand that participation in the Y, they are actually engaged in their communities well.

align with this shift in institutional brand, Kelly Preston creative risk will be of different individuals involved in various activities that will be one: for example, the runners along the swimmers body to create a single, working person, a boy enthralled with toys truck blends his strong arm of an adult lift the kettle bell. In the heart of the new campaign is the belief that Y is a place where people come together to strengthen communities as well as support. In other words, Kelly Preston aims to help the YMCA of Greater Twin Cities early health movementnot only encourage people to join a gym.

breakthrough creative agency has analyzed the structure of the crowded market profit-oriented company gyms and fitness sand second Ys across the country are the Sun for the first time in collaboration with the YMCA Big Twin Cities, Preston Kelly new campaign will travel outside of Minnesota: Ys is located in Milwaukee, WI , Central FL, Delaware, Cincinnati, OH, Houston, TX and Dayton, OH will also launch an integrated telecommunications, including television, radio, newspapers, outdoor posters and web-based video brand ethos.

pulling together this campaign is truly a place, said Bette Fenton, vice president of marketing and communications at the YMCA Big Twin Cities. All the features of a real person or Y employees. So many lives were given to this question with Kelly Preston, Production Runner Runner, Echo Boys Music House and babble-on recording studio of Minneapolis creative community boasts a beautiful and inspiring results.

Not only is Kelly Preston beat the YMCA of Greater Twin Cities spurred impressive membership figures, but has also received national recognition. Earlier this year, Ys butter TV spot won top honors in the low budget category Arts and Technology U.S. Commercial Show, sponsored by the Association of Independent Commercial Producer Sand landed the permanent archives of the New York Museum of Modern Art in conclusion. In 2010, the Agency seeks to Ys Fatpants drive got integrated campaign for Radio Mercury Awards .????

O Kelly Preston

Kelly Preston is a full-service, independent organization that creates iconic ideas for its clients, including financial services, healthcare, insurance, restaurant, consumer packaged goods, outdoor recreation, shopping and gaming. In addition to being selected as Advertising Ages Midwest Small Agency of the Year in 2010, Kelly Preston has won top honors in 2011, Art and Technology U.S. Commercial Show, sponsored by the Association of Independent Commercial producers. The organization has also won the award for integrated campaign for the 2010 Radio Mercury Awards. In the past five years the agency has won several awards Effiesa top of marketing that champions excellence. Preston Kelly is a member of Partners in the world, the world’s largest network of independent marketing and communications company. To learn more about Preston Kelly, visit http://www.prestonkelly.com, become a fan on Facebook http://www.facebook.com/prestonkellyagency or participate in the conversation on Twitter http://www.twitter. com / Kelly Preston. You can also read our thoughts on the latest trends in advertising http://www.prestonkelly.com/blog.

About YMCA

YMCA Big Twin Cities is the leading nonprofit dedicated to strengthening communities through youth development, healthy living and social responsibility. Founded in 1856 in St. Paul, and later in Minneapolis, Y makes life easier services in 13 counties in the greater Twin Cities metro and western Wisconsin communities. 27 Y sites and program areas, seven nights camping, campsites and 10 days more than 90 care sites are nearly a quarter million men, women and children of all ages, incomes and backgrounds. To learn more about the hustle and work on the project, please visit our website at http://www.ymcatwincities.org.

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